RLF AgTech Expands Reach with NRI Partnership Covering 152 Stores Nationwide

Strategic Partnership Expands RLF AgTech’s Reach

RLF AgTech Ltd (ASX: RLF) has taken a decisive step to deepen its footprint in the Australian agricultural market by entering into a strategic trading agreement with National Rural Independent Ltd (NRI). This collaboration grants RLF access to NRI’s extensive network of 152 rural stores nationwide, providing a direct channel to farmers across key agricultural regions.

Founded in 2001, NRI is a unique rural distributor group that prides itself on local knowledge and independent spirit, offering farm inputs and specialty services tailored to broadacre, horticulture, and livestock producers. Its well-established presence and trusted reputation make it an ideal partner for RLF AgTech’s ambitions to grow its brand and sales in Australia.

Driving Revenue Growth and Brand Recognition

RLF AgTech’s Acting Managing Director, Gavin Ball, emphasised the significance of the agreement, highlighting how it aligns with the company’s mission to provide advanced crop nutrition solutions that enhance productivity and sustainability. By leveraging NRI’s distribution capabilities and agronomy expertise, RLF expects to accelerate product availability and adoption among Australian farmers.

The agreement is poised to deliver immediate and long-term value by increasing RLF’s revenue streams and elevating its brand visibility in a competitive fertiliser market. This move follows RLF’s recent acquisition of the LiquaForce liquid fertiliser business in Queensland and the termination of a previous exclusive distribution arrangement, positioning the company for expanded direct engagement with growers.

Supporting Sustainable Agriculture Through Innovation

Beyond commercial benefits, the partnership underscores RLF AgTech’s commitment to sustainable farming practices. Its Plant Proton Delivery Technology and Accumulating Carbon in Soil System (ACSS) are designed to improve crop yields while enhancing soil carbon sequestration, addressing both productivity and environmental challenges faced by modern agriculture.

By making these innovative products more accessible through NRI’s trusted network, RLF aims to empower farmers to achieve better financial returns and reduce environmental impact, reinforcing the company’s role as a forward-thinking player in the AgTech sector.

Looking Ahead

The trading agreement is effective immediately, with RLF’s product range to be progressively introduced across NRI’s stores. The success of this partnership will depend on how effectively RLF and NRI can collaborate to meet local market needs and how quickly farmers embrace these new crop nutrition solutions.

For investors and industry observers, this development marks a pivotal moment in RLF AgTech’s Australian strategy, potentially setting the stage for accelerated growth and deeper market penetration in the coming years.