Jade Spooner Named CEO with 100 Million Options to Drive 1TT’s Revenue to $30M
Thrive Tribe Technologies has appointed Jade Spooner as CEO to spearhead the rapid commercialisation of its Kumu platform and e-commerce marketplace. Spooner’s proven track record in scaling tech startups positions her to lead 1TT into its next growth phase.
- Jade Spooner appointed CEO of Thrive Tribe Technologies effective January 21, 2025
- Spooner to oversee Kumu platform, e-commerce marketplace, and legacy tech brands
- Remuneration includes $360,000 annual fee plus up to 100 million performance-linked options
- Incentive program tied to ambitious KPIs including revenue targets and user growth
- Company aims to rapidly commercialise Kumu and expand content creator partnerships
New Leadership at a Pivotal Moment
Thrive Tribe Technologies Limited (ASX:1TT) has announced the appointment of Jade Spooner as its new Chief Executive Officer, effective from January 21, 2025. This leadership change comes as the company prepares to accelerate the commercialisation of its flagship health and wellness social platform, Kumu, alongside its e-commerce marketplace and payment gateway.
Spooner brings a wealth of experience in scaling technology startups, having previously co-founded and grown a diet app to an eight-figure valuation before a successful private equity exit. Her background includes recognition by Deloitte, Forbes, and CommBank, and a foundational career start at Google. Thrive Tribe’s board and executive team are banking on her strategic marketing and operational expertise to drive rapid growth.
Strategic Focus on Kumu and Beyond
As CEO, Spooner will oversee all facets of the 1TT Group, including legacy brands like Sixty and enterprise HR software platforms such as WooBoard. However, the spotlight is firmly on Kumu, the company’s core technology platform designed to empower health and wellness creators and businesses through data-driven engagement tools.
The company has invested millions in developing Kumu and its e-commerce marketplace, which includes a payment gateway and a forthcoming buy now, pay later (BNPL) service. Spooner’s mandate is clear: to leverage her marketing acumen and e-commerce experience to rapidly grow Kumu’s user base, onboard content creators, and commercialise the platform’s marketplace offerings.
Incentives Aligned with Ambitious Growth Targets
Thrive Tribe has structured a comprehensive short-term and long-term incentive program for Spooner, involving up to 100 million options contingent on achieving key performance indicators (KPIs). These KPIs include ambitious social media follower milestones (up to 3 million), revenue targets scaling from AUD 10 million to AUD 30 million annually, and operational goals such as launching the Kumu marketplace and BNPL service.
The incentive plan also emphasizes content creator engagement, targeting 50 creators generating AUD 2 million in monthly sales, and subscriber growth benchmarks. These performance-linked rewards underscore the company’s commitment to measurable, scalable growth under Spooner’s leadership.
Market Implications and Outlook
Thrive Tribe’s appointment of a CEO with a proven track record in tech startup growth signals a decisive shift towards commercialisation and market expansion. The company’s focus on health and wellness digital innovation aligns with broader sector trends favouring community-driven, data-enabled platforms.
However, the success of this transition will hinge on Spooner’s ability to execute against the ambitious KPIs and convert the company’s technological investments into sustainable revenue streams. Investors will be watching closely as the company moves from development to rapid growth, with the incentive program providing a clear framework for accountability.
Bottom Line?
Jade Spooner’s appointment marks a critical inflection point for Thrive Tribe as it seeks to transform Kumu from a promising platform into a market leader.
Questions in the middle?
- Can Spooner meet the aggressive KPIs tied to social media growth and revenue milestones?
- How quickly will the Kumu e-commerce marketplace and BNPL service gain traction?
- What impact will Spooner’s leadership have on content creator acquisition and retention?
