Forbidden Foods April Sales Surge 218%, Poised for $4M Annual Revenue Post-OMG Acquisition
Forbidden Foods Limited has reported a remarkable 218% increase in April invoiced sales, driven by robust ecommerce growth and the recent integration of Oat Milk Goodness. The company is on track to surpass $4 million in annual sales, signaling strong momentum in the health and wellness FMCG sector.
- April invoiced sales reached $445,961, up 218% year-on-year
- Ecommerce sales for Blue Dinosaur products surged 300% in April
- Moving Annual Total online sales increased 128% to $1.235 million
- Post-September 2024 Oat Milk Goodness acquisition, annual sales expected to exceed $4 million
- Proposed company name change to OMG Group Limited pending shareholder approval
Strong Sales Momentum in April
Forbidden Foods Limited (ASX: FFF) has delivered a striking trading update for April 2025, with invoiced sales soaring to $445,961, a 218% increase compared to the same month last year. This surge consolidates the company’s recent growth trajectory, following a 171% rise in net sales reported for the March quarter.
The April figures mark the highest monthly sales since the company’s management overhaul in July 2023, underscoring the effectiveness of strategic initiatives implemented over the past year.
Ecommerce Driving Growth
A key driver behind this performance is the Blue Dinosaur product line, which saw ecommerce sales jump by 300% in April to $123,165. This robust online growth has contributed to a 128% increase in Moving Annual Total (MAT) online sales, reaching $1.235 million as of 30 April 2025.
The expanding ecommerce footprint reflects shifting consumer preferences towards digital channels, a trend that Forbidden Foods appears well positioned to capitalise on.
Impact of Oat Milk Goodness Acquisition
The company’s acquisition of Oat Milk Goodness (OMG) in September 2024 has been pivotal, with the combined group now targeting annual sales exceeding $4 million in its first year post-integration. This milestone would mark a significant step in Forbidden Foods’ evolution as a multi-brand FMCG platform.
Management’s confidence is further buoyed by a strong start to the June quarter, with expectations to surpass $1 million in quarterly net sales for the third consecutive quarter since the acquisition.
Brand Repositioning and Future Outlook
In line with its growth ambitions, Forbidden Foods has proposed a name change to OMG Group Limited, subject to shareholder approval. This rebranding aims to consolidate the company’s identity around its flagship brands and reinforce its positioning in the competitive ‘Better For You’ market segment.
CEO Alex Aleksic highlighted ongoing commercial discussions for new product stocking and targeted marketing campaigns as key levers to sustain momentum. The company’s strategic focus on clean, sustainable, and health-conscious products aligns well with evolving consumer trends in Australia and the USA.
Bottom Line?
Forbidden Foods’ strong April sales and strategic acquisition set the stage for a transformative year ahead in the health-focused FMCG space.
Questions in the middle?
- Will shareholder approval for the OMG Group name change proceed smoothly?
- How will the company sustain ecommerce growth amid intensifying competition?
- What new product lines or partnerships might emerge from ongoing commercial discussions?
