How Brisbane Broncos Grew Revenue and Membership in 2024
Brisbane Broncos Limited revealed solid financial results and operational growth for 2024 at their 2025 Annual General Meeting, highlighting record membership and commercial gains alongside strategic investments.
- 2024 gross revenue reached $81.6 million
- EBITDA stood at $8.4 million with NPAT of $5.7 million
- Membership grew nearly 30% to 61,280
- NRLW team won Minor Premiership and advanced to Semi-Final
- Re-election of directors David Asplin and Andrew Fraser
Financial Performance Highlights
Brisbane Broncos Limited presented a robust financial snapshot for the year ending 31 December 2024 at their 2025 Annual General Meeting. The club reported gross revenue of $81.6 million, an EBITDA of $8.4 million, and a net profit after tax (NPAT) of $5.7 million. These figures underscore a steady financial footing amid a competitive sporting landscape.
Cash reserves remained healthy at $26.7 million, supporting ongoing investments and operational stability. Net assets were recorded at $47.8 million, reflecting the club’s solid balance sheet position.
Operational and Commercial Growth
Operationally, the Broncos made significant strides in expanding their brand and community reach. The club’s NRL team experienced a mixed season with a 10-14 win-loss record, while the NRL Women’s (NRLW) team excelled by securing their fifth Minor Premiership and reaching the Semi-Final stage. This success was complemented by individual accolades, including Scott Prince being named NRLW Coach of the Year.
On the commercial front, the Broncos saw sponsorship revenue increase by 5.6%, driven by new and extended partnerships. Membership numbers surged by 29.4% to 61,280, marking the largest base in the NRL. Merchandise sales also rose sharply by 17.9%, aided by enhanced marketing automation and improved supply chain management. Average home game attendance grew 18% to nearly 40,000 fans, reflecting strong community engagement.
Strategic Investments and Community Commitment
The club continued to invest in marketing, brand development, data, and technology to support future growth. Facilities upgrades at the Clive Berghofer Centre and Cyril Connell Performance Centre were also highlighted as key infrastructure improvements.
Community programs remain a cornerstone of the Broncos’ identity. The Beyond the Broncos initiative, along with the Girls Academy and Careers Club, expanded their reach, benefiting thousands of students and fostering leadership among young participants. The partnership with TAFE Queensland through the Brisbane Broncos Sports Business Institute further demonstrates the club’s commitment to education and development.
Governance and Outlook
At the AGM, directors David Asplin and Andrew Fraser were re-elected, ensuring continuity in leadership. The club acknowledged key personnel changes in the final quarter of 2024, signaling a focus on strengthening the team and operational capabilities for the 2025 season.
While the NRL team’s performance showed room for improvement, the club’s commercial momentum and community engagement provide a strong platform for future success.
Bottom Line?
With solid financials and growing fan engagement, the Broncos are poised for a pivotal 2025 season.
Questions in the middle?
- How will recent personnel changes impact the NRL team’s 2025 performance?
- Can the club sustain its rapid membership and merchandise growth?
- What new commercial partnerships or initiatives are planned for 2025?
