Jayride’s New SaaS Platform Targets Higher Margins with Integrated Payments

A Strategic Shift in Ground Transportation Technology

Jayride Group Limited (ASX – JAY), known for its global aggregator model in ground transportation, has announced a significant evolution of its business with the launch of a proprietary B2B Software-as-a-Service (SaaS) platform. This new platform is designed to address long-standing industry challenges such as delayed payments, manual booking processes, and fragmented operational systems.

Chief Executive Officer Randy Prado highlighted that the platform is a direct response to feedback from transport providers worldwide, who face difficulties in timely payment and operational management. The new SaaS offering integrates a payment and payout engine, fleet and dispatch management, and direct API connectivity to Jayride’s existing marketplace, enabling providers to maintain control while tapping into global demand.

Features and Future Enhancements

At launch, the platform includes a comprehensive suite of tools – operator and driver interfaces, a dispatch console, payment gateway integration, pricing engines, and detailed reporting dashboards. Importantly, Jayride plans to introduce AI-powered capabilities later this year, such as an AI travel concierge, predictive analytics for travel demand, and driver telemetry features, which could further enhance operational efficiency and customer experience.

The platform operates under a 'Powered by Jayride' brand, offering transport providers a white-label solution that promises end-to-end automation and faster settlements. This approach aims to reduce reliance on manual processes and disparate systems that have traditionally hindered the ground transportation sector.

Licensing and Commercial Model

Jayride has licensed the underlying technology from Fairyde Technologies Inc, a US-based travel tech company owned by Jayride’s Chief Marketing Officer, Patrick Campbell. This licensing deal allows Jayride to accelerate market entry while minimizing capital expenditure and execution risk. The agreement includes upfront and performance-based fees denominated in US dollars, with a volume-linked, tiered structure that aligns costs with platform usage and value-added services.

The SaaS model introduces a subscription-based revenue stream, combining monthly or annual fees with transaction-based charges and premium access to AI tools. This shift is expected to deliver higher margins, lower operating costs, and more predictable recurring income compared to Jayride’s traditional aggregator model.

Market Rollout and Strategic Partnerships

Jayride is currently in confidential negotiations with strategic transport operators in key fragmented markets including Thailand, the USA, Malaysia, and the Philippines. The rollout will be partner-led, leveraging existing relationships and focusing on regions where Jayride already has significant volume. Early adopters will benefit from commercial incentives and curated onboarding support, with a dedicated global SaaS sales team planned to scale operations beyond initial clients.

While transitioning operators to the new platform, Jayride will continue its aggregator services, maintaining supply to its extensive network of travel agents and partners. This dual approach aims to preserve existing revenue streams while building a scalable SaaS business.