Pure Hydrogen Taps Argentina’s FRN to Drive $20M South America Hydrogen Sales

Strategic Expansion into South America

Australian clean energy company Pure Hydrogen Corporation Limited (ASX – PH2) has taken a significant step in broadening its international footprint by signing a strategic distribution agreement with FRN Enterprise SAS, a renewable energy firm based in Argentina. This 48-month partnership positions FRN as the exclusive distributor of Pure Hydrogen’s suite of hydrogen fuel cell electric vehicles (HFCEVs), battery electric vehicles (BEVs), containerised electrolysers, and hydrogen infrastructure across South America.

The agreement underscores Pure Hydrogen’s ambition to leverage South America’s abundant renewable resources to accelerate the adoption of low-carbon energy solutions. FRN’s established presence in sectors such as hospitality, construction, and transportation provides a practical platform to introduce hydrogen-powered technologies into diverse applications, from logistics corridors to remote power supply.

Performance-Linked Partnership

FRN’s role extends beyond distribution to include customer management, logistics coordination, and adapting technologies to meet local regulatory standards. Pure Hydrogen commits to supporting FRN with technical training and updated marketing materials, ensuring compliance with performance and safety standards.

Crucially, the agreement includes a performance clause requiring FRN to generate at least US$20 million in sales revenue from Pure’s products within the initial 48-month term to maintain the partnership. This revenue target reflects a tangible benchmark for success and aligns incentives for both companies to drive market penetration.

Building on Regional Momentum

This deal complements Pure Hydrogen’s existing distribution agreement with GreenH2 LATAM in Mexico City, where it was named the preferred supplier for hydrogen infrastructure projects valued at approximately US$28 million. Together, these partnerships establish a growing network across Latin America, positioning Pure Hydrogen as a key player in the region’s clean energy transition.

Federico Nini, President of FRN, highlighted the strategic importance of the collaboration, emphasizing the potential to integrate hydrogen technologies into everyday energy use across South America. The partnership aims to deliver practical, locally anchored projects with clear timelines, reflecting FRN’s core values of meaningful impact and long-term vision.

Looking Ahead

While the agreement sets a promising foundation, the success of this expansion will depend on FRN’s ability to meet sales targets and navigate regional market dynamics. Pure Hydrogen’s commitment to ongoing technical support and marketing collaboration will be critical in overcoming potential barriers and accelerating adoption.

As the clean energy sector in South America gains momentum, this partnership could serve as a blueprint for scaling hydrogen solutions in emerging markets, potentially unlocking new revenue streams and reinforcing Pure Hydrogen’s leadership in the hydrogen economy.