Cuscal Names Jennifer Brice as CFO Ahead of Sean O’Donoghue’s Retirement

Cuscal Limited announces the retirement of long-serving CFO Sean O’Donoghue in late 2025 and the appointment of Jennifer Brice as his successor, signaling a seamless leadership transition as the company remains on track to meet its FY25 forecasts.

  • Sean O’Donoghue to retire as CFO in second half of 2025
  • Jennifer Brice appointed as new CFO effective 27 October 2025
  • O’Donoghue to present FY25 results and support transition until November
  • Cuscal remains on track to meet or modestly exceed FY25 Prospectus forecast
  • Brice brings over 35 years of finance experience from major Australian companies
An image related to CUSCAL LIMITED
Image source middle. ©

Leadership Change at Cuscal

Cuscal Limited (ASX – CCL), a key player in Australia’s payments and banking services sector, has announced the upcoming retirement of its Chief Financial Officer, Sean O’Donoghue. After more than a decade of dedicated service and a distinguished executive career, O’Donoghue plans to step down in the latter half of 2025 to pursue non-executive director roles.

His departure marks the end of an era for Cuscal, where he played a pivotal role, including contributing significantly to the company’s successful initial public offering. Managing Director Craig Kennedy praised O’Donoghue’s technical expertise, dedication, and leadership, underscoring the respect he commands within the organisation.

A Seasoned Successor

In a move reflecting careful succession planning, Cuscal has appointed Jennifer Brice as the new CFO, effective 27 October 2025. Brice brings a wealth of experience spanning over 35 years in finance and business roles across complex organisations both in Australia and internationally. Her background includes senior positions at Australian Payments Plus, Origin Energy, Commonwealth Bank of Australia, and Woolworths Limited.

Brice’s expertise covers a broad spectrum of financial disciplines, including capital management, investor relations, treasury, mergers and acquisitions, governance, and financial reporting. Her appointment is expected to inject fresh perspectives into Cuscal’s executive leadership as the company navigates growth opportunities in a competitive payments landscape.

Ensuring Continuity and Confidence

O’Donoghue will remain in his role through the FY25 full-year reporting period, presenting the company’s results alongside Managing Director Craig Kennedy on 22 August 2025. He will continue supporting the transition until November, ensuring a smooth handover to Brice. This orderly approach aims to maintain operational stability and investor confidence during the leadership change.

Importantly, Cuscal reaffirmed its guidance, stating it remains on track to deliver or modestly exceed its FY25 Prospectus forecast. This reassurance comes at a critical time as the company consolidates its position in the payments sector, competing alongside Australia’s major banks.

Looking Ahead

The appointment of Jennifer Brice signals Cuscal’s commitment to strong financial stewardship and strategic continuity. Her extensive experience in managing complex financial operations positions her well to support Cuscal’s ambitions in an evolving market. Investors and stakeholders will be watching closely to see how this leadership transition influences the company’s trajectory beyond FY25.

Bottom Line?

Cuscal’s CFO transition is poised to reinforce financial leadership as the company eyes growth beyond FY25.

Questions in the middle?

  • How will Jennifer Brice’s leadership style influence Cuscal’s strategic priorities?
  • What impact might the CFO change have on Cuscal’s investor relations and market perception?
  • Will Cuscal update its longer-term financial guidance following this executive transition?