How Linius Secured a Major Football League POC and Raised $2.35M to Accelerate Growth
Linius Technologies reports a 17.7% rise in quarterly billings, secures a paid proof of concept with a major European football league, and strengthens its board with two new appointments while raising $2.35 million to fuel its SaaS video platform commercialization.
- 17.7% increase in quarterly billings to $187,000
- Paid proof of concept secured with major European professional football league
- Appointment of Andrew Demetriou and Brent Jones to the Board
- Capital raising of $2.35 million through equity and convertible notes
- Cost-saving initiatives reduce annualised expenses by 21%
Strong Commercial Momentum
Linius Technologies Limited (ASX, LNU) has delivered a notably active quarter ending June 2025, marked by a 17.7% increase in quarterly billings to $187,000. This growth reflects the company’s ongoing efforts to commercialize its innovative video virtualization platform, which enables users to efficiently search, edit, and assemble video content across vast libraries.
Central to this momentum is a paid proof of concept (POC) secured with a major European professional football league, underscoring Linius’ traction within high-profile sports federations in Europe and the Middle East. The POC validates the practical application of Linius’ Video Services (LVS) platform and Whizzard product, which together enhance video content utilization and monetization by making video assets more searchable and easier to repurpose.
Strategic Board Enhancements and Cost Discipline
The company has strengthened its leadership with the appointments of Andrew Demetriou and Brent Jones to the Board. Demetriou brings deep sports industry expertise, having led the Australian Football League and currently serving as Co-Chair of the National Basketball League Advisory Board. Jones adds valuable technology and capital markets experience, including recent roles in M&A and financial services.
Alongside leadership changes, Linius has implemented cost-saving initiatives that have reduced its annualized cost base by 21% compared to the previous financial year, even after onboarding new senior sales personnel in the UK. This disciplined approach aims to balance investment in sales and product development with a clear path toward cashflow breakeven.
Capital Raising to Support Growth
To underpin its commercial ambitions, Linius successfully raised $2.35 million through a combination of equity placement and convertible notes. The equity raise involved issuing 350 million shares at $0.001 each, accompanied by options subject to shareholder approval. The convertible notes, carrying a 20% coupon and convertible at the same price, were subscribed by professional investors including board members, signaling strong insider confidence.
With $1.73 million in available funding, including undrawn standby equity facilities, Linius is positioned to continue executing its sales strategy and product enhancements. The company’s focus remains on driving profitable contract renewals and expanding its footprint within tier-one sports federations and other video content owners.
Looking Ahead
As Linius advances its SaaS platform commercialization, the market will be watching closely how the new board appointments influence strategic direction and how effectively the company converts its strong sales pipeline into recurring revenue. The recent POC win with a major football league offers a promising glimpse of potential large-scale adoption, but execution risks remain as the company scales.
Bottom Line?
Linius’ recent wins and capital raise set the stage for a pivotal phase; can it convert momentum into sustainable profitability?
Questions in the middle?
- How soon will Linius convert its strong sales pipeline into recurring revenue contracts?
- What impact will the new board members have on strategic partnerships and market expansion?
- Will the cost-saving measures sustain as the company scales its sales and product development efforts?
