One Click Group’s Cash Burn Raises Questions Ahead of Super Product Launch
One Click Group Limited reported a 28% revenue increase to $1.3 million in H1 2025, launched a new $500 cash advance product, and surpassed 200,000 registered users, setting the stage for further growth.
- 28% revenue growth to $1.3 million in first half 2025
- Launch of Little Money $500 cash advance product
- Registered users exceed 200,000 milestone
- Marketing cost per new user down over 10%
- One Click Super product development progressing for H2 2025 release
Strong Revenue Growth Amid Seasonal Challenges
One Click Group Limited (ASX, 1CG), an emerging player in the Australian fintech space, has reported a robust 28% increase in revenue for the first half of 2025, reaching $1.3 million. This growth is notable given the period is traditionally the quietest for the company, which primarily generates income from its tax-related products.
Despite a negative cash flow of $887,000 from operations this quarter, the company ended June with a healthy cash balance of $1.7 million. The cash burn is attributed to ongoing investments in research and development, marketing, and staff costs, reflecting a strategic focus on product innovation and customer acquisition ahead of the peak tax season.
New Product Launches and User Base Expansion
One Click Group launched its Little Money product, a $500 cash advance facility, at the end of the quarter. This product allows customers to access a short-term cash advance with a fixed $25 establishment fee and no interest, repayable over 28 days. The introduction of this product aims to diversify revenue streams beyond the core tax season and capitalize on growing demand for flexible financial solutions.
In addition to Little Money, the company is progressing development of One Click Super, a new product expected to launch in the second half of 2025. This initiative signals One Click’s ambition to broaden its financial services offering and deepen engagement with its user base.
The company also celebrated surpassing 200,000 registered users in July 2025, up from 170,000 at the start of the year. Returning customer rates improved significantly to 72% in July, compared to 63% the previous year, while the cost of acquiring new users dropped by over 10%, indicating more efficient marketing efforts.
Outlook and Strategic Focus
Management remains optimistic about the remainder of 2025, with July revenue already exceeding the entire month of July 2024 within just 18 days. The company plans a staged rollout of the Little Money product throughout the second half of the year and anticipates the full release of One Click Super to further drive growth.
CEO Mark Waller emphasized the company’s commitment to achieving profitability in 2025 while laying the groundwork for sustained growth in 2026. The focus on product innovation, customer retention, and marketing efficiency positions One Click Group to capitalize on evolving market opportunities in digital financial services.
Bottom Line?
With strong early momentum and new products in the pipeline, One Click Group is poised for a pivotal second half of 2025.
Questions in the middle?
- How will the One Click Super product impact revenue and profitability upon launch?
- Can One Click sustain its improved customer acquisition costs amid scaling operations?
- What are the long-term growth prospects beyond the tax season for the Little Money product?
