RocketBoots Adds 8,550 Locations, Secures $1M Strategic Investment
RocketBoots Limited has expanded its sales pipeline with five new customers covering over 8,550 locations and secured a strategic $1 million investment from Bombora Funds, positioning itself strongly in the growing AI retail technology market.
- Five new customers added to advanced sales pipeline, totaling 42,000 sites
- Strategic $1 million investment from Bombora Funds with board representation
- Ongoing trials in UK, US, New Zealand, and Japan progressing
- Partnership alignment with global POS provider Gebit Solutions
- Cash position of $2.47 million with elevated one-off expenses during quarter
Sales Pipeline Momentum
RocketBoots Limited (ASX, ROC) has reported significant progress in its AI-powered computer vision sales pipeline during the June 2025 quarter. The company advanced five new customers representing over 8,550 locations into the advanced stage of its pipeline, bringing the total number of sites in the pipeline to 42,000. This expansion underscores strong demand from retailers and retail banks for solutions that enhance loss prevention and workforce optimisation.
The company’s platform, which leverages artificial intelligence to transform video data into actionable operational insights, is gaining traction internationally. Key customer trials are underway or completed in major markets including the United Kingdom, United States, New Zealand, and Japan, with some trials moving closer to contract decisions expected in the first quarter of fiscal 2026.
Strategic Investment and Partnerships
In a notable development, RocketBoots secured a $1 million strategic investment from Bombora Investment Management, which now holds approximately 7.5% of the company and has appointed portfolio manager David Willington to the board. This investment follows a recent capital raising and reflects confidence in RocketBoots’ growth prospects and technology.
Additionally, RocketBoots completed initial alignment discussions with Gebit Solutions, a German-based global point-of-sale software provider operating in over 32 countries. This partnership aims to accelerate lead generation and streamline the sales process for mutual customers, complementing RocketBoots’ existing collaborations with industry leaders such as NVIDIA and Dell.
Financial Position and Operational Investments
At quarter-end, RocketBoots held $2.47 million in cash. The company experienced elevated operating expenses due to one-off costs including technology system reengineering to support scalability, expenses related to an Extraordinary General Meeting, audit transition, and capital raising activities. Excluding these non-recurring items, the underlying cash outflow was more moderate, and the company expects to return to a more sustainable cost base in upcoming quarters.
RocketBoots remains funded to capitalise on the growing global market opportunity, estimated at over 242,000 retail sites and valued at approximately US$1.6 billion. The company’s AI-driven platform addresses critical retail challenges such as theft, fraud, and workforce inefficiencies, offering tangible return on investment to customers facing ongoing cost and margin pressures.
Governance and Leadership Changes
The quarter also saw changes in RocketBoots’ board composition, with the resignation of director Karl Medak and the appointment of Lew Starita, a seasoned ICT executive with extensive experience in financial services and government sectors. The company also transitioned its auditor from RSM Australia Partners to Armada Audit & Assurance Pty Ltd, following a competitive tender process aimed at enhancing audit efficiency and governance.
Looking ahead, RocketBoots is focused on converting its expanding pipeline into contracted revenue, managing costs prudently, and leveraging strategic partnerships to accelerate growth in the dynamic AI retail technology sector.
Bottom Line?
RocketBoots’ expanding pipeline and strategic backing set the stage for potential contract wins and operational scaling in FY26.
Questions in the middle?
- How soon will key customer trials convert into signed contracts?
- What impact will Bombora’s board involvement have on strategic direction?
- Can RocketBoots sustain growth while returning to a lower cost base?
