Pureprofile Reports 19% Revenue Growth and $1.5m Net Profit in FY25

Record Financial Performance

Pureprofile Limited (ASX – PPL) has delivered a standout FY25, reporting a net profit after tax (NPAT) of $1.5 million; a remarkable 15-fold increase from the prior year’s $0.1 million. This milestone reflects the company’s disciplined cost management and robust revenue growth, which climbed 19% to $57.2 million. EBITDA also rose by 18% to $5.2 million, with margins holding steady at 9%, signaling a healthy balance between profitability and investment.

The company’s financial strength is further underscored by a solid cash position of $5.7 million at year-end, up from $5.2 million in FY24, despite strategic acquisitions and ongoing capital expenditure.

Strategic Growth and Global Expansion

Pureprofile’s growth story is anchored in its expanding global footprint. Revenue from Rest of World markets surged 28%, now representing 46% of total revenue, up from 43% the previous year. This shift reduces reliance on the mature ANZ market, where revenue grew a healthy 12%, bolstered by the acquisition of i-Link. The acquisition, fully funded through cash flow, has delivered strong operational and financial performance, contributing to the company’s upward trajectory.

With operations spanning 14 offices globally and servicing 923 clients, Pureprofile is capitalising on its proprietary technology platform to connect organisations with highly profiled audiences worldwide. The company’s ability to deliver rapid, high-quality data has resulted in 90% of revenue coming from repeat clients, a testament to its service excellence.

Innovation Through AI and New Solutions

FY25 also marked a significant leap in Pureprofile’s technology offerings. The company launched several AI-enabled solutions, including the Datarubico self-service data and insights platform, synthetic response capabilities, and AI-powered social insights developed in partnership with Quilt.Ai. These innovations aim to enhance client control, reduce costs, and accelerate insights delivery.

Looking ahead, Pureprofile is rolling out next-generation tools such as conversational AI chatbots that blend qualitative and quantitative insights, message testing platforms using synthetic respondents, and AI coding solutions that automate the processing of open-ended responses. These products are designed to deepen client engagement, improve margins, and expand the company’s addressable market.

Focused Investment and Future Outlook

The company’s FY25 results reflect a careful balance between growth and investment. While the first half of the year delivered a net profit, the second half saw a slight loss due to seasonal factors and strategic investments in technology and incentives. Foreign exchange fluctuations and higher amortisation also impacted the latter half’s results but do not detract from the underlying business momentum.

Pureprofile’s management has outlined ambitious plans for FY26 and beyond, targeting substantial growth in the US and UK markets; currently 30 and 5 times larger than Australia, respectively. The company aims to double UK revenue, triple US revenue, and significantly increase platform and AI solution sales, all while improving operational efficiency through AI-driven automation.

With a strengthened balance sheet, a growing global client base, and a clear technology-led growth strategy, Pureprofile is positioning itself as a key player in the evolving data and insights industry, particularly within the AI ecosystem.