I Synergy’s New Partnership Targets AI and Web3 Gaming Expansion
I Synergy Group Limited has entered a strategic partnership with Malaysian gaming firm Octagram to jointly develop AI-driven marketing tools and immersive blockchain gaming experiences, marking a significant step into the Web3 space.
- One-year strategic partnership commencing September 2025
- Collaboration on AI-powered marketing and blockchain engagement systems
- Focus on immersive VR/AR gaming and cross-platform integration
- No immediate financial impact expected, but strategic growth potential
- Partnership includes shared technical resources and co-hosted Web3 events
Strategic Partnership Announcement
I Synergy Group Limited (ASX – IS3) has announced a new strategic partnership with Octagram Investment Limited, a Malaysian gaming and software development company. This collaboration aims to accelerate I Synergy's expansion into the emerging Web3 and immersive technology sectors, leveraging Octagram’s expertise in blockchain and game design.
The agreement, effective from 23 September 2025 for a one-year term, outlines a non-exclusive collaboration focused on developing AI-driven marketing tools, blockchain-enabled loyalty and tokenisation features, and immersive VR/AR gaming experiences. Both companies will retain ownership of their intellectual property while granting limited licenses to use each other's trademarks for partnership activities.
Innovating at the Intersection of AI, Blockchain, and Gaming
The partnership’s key objectives include creating next-generation gaming marketing platforms integrated with major ecosystems such as Unity, Unreal Engine, Steam, and Meta. By combining AI, analytics, and software engineering capabilities, the two firms plan to co-develop tools that enhance user acquisition and retention, alongside hosting digital community events and Web3 gaming tournaments.
Managing Director Jee Meng Heng highlighted the strategic significance of this move, noting that the collaboration opens new frontiers beyond traditional affiliate marketing. The partnership positions I Synergy to pioneer how AI, virtual reality, and blockchain technologies can redefine brand engagement across the Asia Pacific gaming and entertainment landscape.
Strategic Implications and Market Positioning
While the agreement is not expected to have an immediate material financial impact, it signals I Synergy’s commitment to evolving its business model amid the rapidly growing Web3 and immersive technology markets. The partnership with Octagram, known for its high-performance development frameworks and blockchain integration, could provide I Synergy with a competitive edge in these cutting-edge sectors.
Investors and industry watchers will be keen to monitor upcoming milestones and the tangible outcomes of this collaboration, especially as the gaming and blockchain industries continue to converge. The non-exclusive nature and relatively short duration of the agreement suggest that both parties are testing the waters for longer-term strategic alignment.
Bottom Line?
This partnership sets the stage for I Synergy’s transformation into a Web3 innovator, but the real test will be in delivering measurable growth and market traction.
Questions in the middle?
- What specific milestones will define success for this partnership within the one-year term?
- How will I Synergy monetize the AI and blockchain tools developed through this collaboration?
- Could this partnership lead to a deeper or exclusive alliance if initial results are promising?
