Can HUB24 Maintain Its Lead Amid Rapid Platform Market Shifts?

Strong Growth Momentum in Q1 FY26

HUB24 has kicked off FY26 with impressive momentum, reporting record quarterly net inflows of $5.2 billion, a 28% increase compared to the prior corresponding period. This surge has propelled the company’s total Funds Under Administration (FUA) to $146.5 billion, marking a 30% rise year-on-year. The growth was driven by both strong net inflows and positive market movements, underscoring HUB24’s expanding footprint in the wealth management platform space.

The HUB24 Platform itself saw its FUA climb 8% over the quarter to $122 billion, supported by 41 new distribution agreements and an 11% increase in advisers using the platform, now totaling 5,229. These figures reflect the platform’s growing appeal among financial advisers and licensees, who continue to seek innovative and efficient solutions for their clients.

Market Share Gains and Adviser Satisfaction Leadership

According to the latest Plan for Life data, HUB24 has maintained its position as the leader in quarterly and annual net inflows for seven consecutive quarters. The platform also achieved the largest market share gains among its peers, increasing its share to 9.0% as of June 2025, up from 7.6% the previous year. This growth elevated HUB24 to the sixth largest platform by FUA in Australia, up from seventh place.

Beyond raw numbers, HUB24’s commitment to service excellence has been recognised in the Adviser Ratings 2025 Australian Financial Advice Landscape Report, where it ranked first for overall satisfaction. The platform topped nine out of ten categories, including client experience, adviser support, platform functionality, and investment options. This accolade highlights HUB24’s ability to combine scale with quality, a crucial factor in retaining and attracting advisers in a competitive market.

Innovation and Product Enhancements Driving Engagement

HUB24 has also completed the rollout of Engage, its next-generation reporting tool designed to provide advisers with a comprehensive and transparent view of client wealth, both on and off platform. Early adoption has been strong, with nearly 3,000 users accessing Engage since its launch. This innovation is expected to deepen adviser engagement and improve client outcomes.

Additionally, HUB24 Private Invest, launched in the previous quarter, continues to gain traction by offering wholesale clients access to a broad range of investments and consolidated reporting. The company also streamlined processes for Self-Managed Super Fund (SMSF) accounts, enhancing adviser productivity.

Class and NowInfinity Show Steady Progress

Complementing HUB24’s platform growth, its Class and NowInfinity segments reported steady increases in accounts and document orders. Class accounts rose 4% year-on-year to over 217,000, while NowInfinity document orders increased 15%. These segments continue to innovate with new features such as direct-connect document feeds and integrated commercial property valuations, further strengthening HUB24’s ecosystem.

Looking ahead, HUB24 plans to share more strategic insights at its upcoming Investor Strategy Day in November, signaling ongoing investment in technology and market expansion.