How RocketBoots Is Scaling AI Trials Across 20,000+ Retail Sites Globally
RocketBoots Limited has secured new trial contracts worth $208,000 with major retail banks in Australia and Mexico, while expanding its international sales pipeline and appointing a seasoned CFO/COO to support growth.
- New trial contracts secured in Australia and Mexico totaling $208k TCV
- Integration of AI software with multinational customers’ point-of-sale and self-checkout systems underway
- Sales pipeline grows to 16 advanced customers operating 20,000+ sites globally
- Investment in cloud platform re-platforming and international team expansion
- Appointment of Maria Phillips as CFO and COO to drive strategic growth
RocketBoots Advances International Footprint
RocketBoots Limited (ASX – ROC), an AI software company focused on retail and banking operational efficiencies, has reported significant progress in its September 2025 quarter. The company secured new trial contracts with major retail banks in Australia and Mexico, collectively valued at approximately $208,000 in total contract value (TCV). These trials represent critical steps toward broader deployments that could substantially increase RocketBoots’ recurring revenue streams.
The Mexican trial, valued at around $140,000, involves workforce and customer service software deployed across select branches of one of Mexico’s largest retail banks. This contract, brokered alongside a multinational consulting partner, could scale to over 1,000 branches if the trial proves successful. Meanwhile, the Australian retail bank trial, worth $68,000, focuses on workforce and customer experience optimisation with potential for a 12-month contract extension and rollout to hundreds of branches.
Pipeline Growth and Technical Integration
RocketBoots’ sales pipeline continues to expand, now featuring 16 advanced-stage customers operating more than 20,000 sites globally, alongside 28 early-stage prospects covering over 32,000 sites. This growth underscores the company’s increasing traction in a market hungry for AI-driven loss prevention and workforce management solutions.
During the quarter, RocketBoots progressed integration of its AI software with multinational customers’ existing point-of-sale and self-checkout user interfaces, including deployments in the UK, EU, US, and Japan. These integrations are pivotal for scaling operations and demonstrating the platform’s adaptability across diverse retail environments.
Operational Investments and Financial Position
To support anticipated international scaling, RocketBoots invested in expanding its team across three key regions – UK/EU, US, and Australia. Additionally, the company is re-platforming its cloud operations to enhance margins once operating at scale, a strategic move expected to improve cost efficiency and service delivery.
Financially, RocketBoots ended the quarter with $1.1 million in cash. Operating cash outflows were elevated due to one-off expenses such as legal fees related to capital raisings and annual payments, but the company expects these costs to normalize. Importantly, RocketBoots anticipates at least two quarters of cash runway, supported by contract renewals and potential new signings.
Leadership Strengthened with CFO/COO Appointment
In a notable corporate development, RocketBoots appointed Maria Phillips as Chief Financial and Operating Officer, effective 1 November 2025. Phillips brings over 25 years of experience from leading Australian and international companies, including Nine Entertainment and Telstra. Her expertise in digital transformation and strategy is expected to bolster RocketBoots’ growth trajectory as it navigates international expansion and operational scaling.
With a clear focus on leveraging AI to reduce retail shrinkage; estimated globally at over US$100 billion annually; RocketBoots is positioning itself as a key player in transforming how retailers and banks manage loss prevention and workforce efficiency. The company’s ability to demonstrate tangible return on investment remains a critical factor in customer adoption and contract expansion.
Bottom Line?
RocketBoots’ expanding trials and strengthened leadership set the stage for potential breakthroughs in global retail AI adoption, but contract conversions remain the key to sustained growth.
Questions in the middle?
- Will the current trial contracts convert into large-scale deployments across thousands of sites?
- How will the cloud platform re-platforming impact RocketBoots’ margins and scalability in the coming quarters?
- What strategic initiatives will new CFO/COO Maria Phillips prioritize to accelerate international expansion?