Metal Powder Works Forecasts USD 1-2M Sales from Bronze Powders in 12 Months
Metal Powder Works has secured a strategic partnership with Hardchrome Engineering, expecting USD 1-2 million in sales over the next year from innovative bronze alloy powders for laser cladding applications.
- Strategic partnership with Hardchrome delivers immediate commercial success
- USD 1-2 million sales forecast over 12 months from validated bronze powders
- Rapid six-week development cycle from concept to delivery
- 20% efficiency gain in laser cladding materials enhances cost competitiveness
- Entry into the growing US$1.4 billion laser cladding market
Strategic Partnership Drives Early Sales Momentum
Metal Powder Works Limited (ASX – MPW) has announced a significant commercial milestone through its collaboration with Hardchrome Engineering, a leader in laser cladding and surface engineering. This partnership has rapidly translated into expected sales of USD 1-2 million over the next 12 months, stemming from the supply of MPW’s innovative bronze alloy powders validated for laser cladding applications.
The collaboration highlights MPW’s patented DirectPowder™ process, which converts premium bar stock into high-quality metal powders with superior cost and performance advantages. The partnership not only validates MPW’s technology but also establishes a scalable sales channel with an industry-recognized player.
Rapid Innovation Cycle Accelerates Market Entry
MPW’s agile development capabilities have been a key factor in this success. From initial engagement to delivery took just six weeks; a remarkable turnaround in an industry where product qualification can often take months or years. This speed was achieved through expert sourcing, powder processing optimisation, and seamless integration into Hardchrome’s manufacturing processes.
The immediate follow-up orders and advancement of a second alloy through MPW’s pipeline underscore the commercial viability and customer confidence in MPW’s products. Currently, MPW supplies 11 unique copper-based alloys, reflecting a growing portfolio tailored to customer needs.
Tapping into a High-Growth Market
The laser cladding market, projected to reach approximately US$1.4 billion by 2030 with robust annual growth rates near 9-11%, represents a lucrative opportunity for MPW. This market serves critical sectors such as aerospace, automotive, oil and gas, and power generation; industries that demand durable, high-performance materials for component repair and enhancement.
MPW’s entry into this space aligns with its broader strategy to diversify across traditional powder metallurgy and cutting-edge additive manufacturing applications, positioning the company well for sustained growth.
Looking Ahead
CEO John E. Barnes emphasised the value creation this partnership brings, noting the transformative outcomes delivered in weeks rather than years. Hardchrome’s Managing Director Andrew Dugan echoed this optimism, highlighting the strong performance of MPW’s powders and the potential for expanding the relationship.
With manufacturing capabilities firmly established and a growing pipeline of validated alloys, MPW is poised to capitalize on expanding opportunities in high-value industrial sectors. The coming months will be critical to watch as the company scales production and broadens its market footprint.
Bottom Line?
MPW’s rapid commercial traction with Hardchrome signals a promising growth trajectory in the expanding laser cladding market.
Questions in the middle?
- How quickly can MPW scale production to meet growing demand from Hardchrome and other customers?
- What other alloys are in MPW’s pipeline for qualification and potential commercialisation?
- How will MPW’s cost advantages impact competitive dynamics in the laser cladding powder market?
