Delays Overcome: Linius Pushes Forward with Major European Soccer Tech Deal
Linius Technologies has secured a 12-month extension with Racing.com and reported ahead-of-schedule progress on its AI-powered proof of concept with a top European soccer league, signaling growth in sports media technology.
- Racing.com contract extended for 12 months at $96,000 plus GST
- Proof of concept with Top 3 European Soccer League progressing ahead of schedule
- Integration of AI-powered natural language search underway
- Formal evaluation of POC planned for Q1 2026
- Successful POC could unlock broader European and global sports opportunities
Contract Extension with Racing.com
Linius Technologies Limited (ASX – LNU), a pioneer in cloud-based video virtualization, has announced a 12-month extension of its contract with Racing.com. The deal, valued at $96,000 plus GST annually, continues Linius’ role in delivering personalized video content and supporting key media and publishing functions for the Australian racing broadcaster. This renewal underscores the ongoing value and trust in Linius’ immersive video services platform.
Progress on European Soccer League Proof of Concept
Beyond Australia, Linius is making significant strides with a proof of concept (POC) engagement involving a Top 3 European Professional Soccer League. Despite earlier delays linked to the client’s restructuring of content licensing agreements, Linius reports being ahead of schedule on revised delivery milestones. A standout feature of this POC is the integration of an AI-powered natural language search capability, which promises to revolutionize how users find and interact with video content.
The soccer league client is actively contributing to the product roadmap, providing direct input on metadata integration and content delivery enhancements. Both parties have agreed to an extended timeline to ensure quality outcomes, with a formal handover and comprehensive evaluation slated for the first quarter of 2026.
Implications for Linius and the Sports Media Landscape
Successful completion of this POC could be a game-changer for Linius, opening doors to further collaborations with other major sporting leagues across Europe and globally. The ability to offer deeply personalized, searchable video experiences aligns well with the growing demand for tailored sports content in an increasingly digital and on-demand media environment.
Linius’ patented Video Virtualisation Engine™ transforms bulky video archives into lightweight, AI-enriched data, enabling viewers to curate personalized compilations on the fly. This technology not only enhances viewer engagement but also presents new monetization avenues for content owners.
As Linius continues to expand its footprint in sports media, the upcoming evaluation in Q1 2026 will be a critical milestone to watch. The company’s ability to scale this technology beyond the initial POC will likely influence its market positioning and growth trajectory in the competitive video technology sector.
Bottom Line?
Linius’ progress with European soccer and contract renewals signal a promising next phase in personalized sports video technology.
Questions in the middle?
- Will the European soccer league POC lead to a full commercial rollout and new revenue streams?
- How will Linius scale its AI-powered search technology across other sports and regions?
- What are the financial implications beyond the disclosed Racing.com contract fee?