OMG’s Matcha Debut: Can New Revenue Channel Meet Growing Demand?

A New Chapter in Premium Matcha Distribution

OMG Group Limited (ASX – OMG) has taken a significant step in expanding its health and wellness portfolio by securing its first purchase order for premium Japanese matcha. The $16,000 order, placed by a customer who participated in product trials, underscores the growing demand for high-quality ceremonial-grade matcha in the Australian market.

This milestone follows OMG Group’s recently announced exclusive five-year supply and distribution agreement with SANDAI Group, a respected Japanese matcha producer known for its meticulous cultivation and processing standards. The agreement positions OMG as the sole Australian distributor of SANDAI’s premium matcha, opening a new high-margin revenue stream alongside its existing brands.

Organic Demand Without Marketing Push

Remarkably, the initial purchase order was secured without any formal marketing or advertising efforts by OMG Group. The customer’s urgency led to a request for air-freight delivery, at their own cost, to incorporate the matcha into a bespoke ready-to-drink (RTD) beverage. This early traction hints at a latent market appetite for premium matcha products, particularly in the fast-growing RTD segment.

OMG’s CEO, Alex Aleksic, highlighted the significance of this development, noting that the order validates the company’s strategic partnership with SANDAI and its potential to complement the momentum of OMG’s existing health-focused brands, such as Blue Dinosaur and Oat Milk Goodness.

Looking Ahead to FY26 and Beyond

The first container shipment from SANDAI is scheduled to depart Japan in January 2026, setting the stage for further wholesale orders and integration of matcha into OMG’s product portfolio. The company is actively engaging with major retailers and other potential wholesale customers, aiming to capitalize on the premium matcha trend.

With the addition of SANDAI matcha, OMG Group anticipates a robust sales uplift in FY26, driven by expanded retail ranging and ecommerce promotions. This move not only diversifies OMG’s product offerings but also taps into the growing consumer demand for clean, sustainable, and health-enhancing foods.

The SANDAI Legacy and Quality Commitment

SANDAI Group, founded in 1982 and based in Sonogi, Nagasaki, has built its reputation on premium tea cultivation and processing. Their commitment to quality is reflected in contract farming with expert growers and rigorous production oversight, ensuring the ceremonial-grade matcha meets exacting standards. Through OMG Group, SANDAI’s philosophy and health benefits are poised to reach a wider Australian audience.