How AdNeo’s Learnt Plans to Transform Hisense’s Retail Sales Training
AdNeo Limited’s subsidiary Learnt has landed a significant 12-month contract with Hisense Australia to deliver a comprehensive corporate learning and loyalty platform, marking a strategic expansion in the enterprise learning market.
- Learnt awarded a $222,000 total contract value with Hisense Australia
- Contract includes LMS software, content development, and gamified reward system
- Rollout scheduled to begin February 2026 across Hisense’s national retail network
- Program aims to enhance product knowledge, sales performance, and employee engagement
- Deal underscores AdNeo’s growth focus in enterprise learning and engagement
A Strategic Win for AdNeo’s Learnt
AdNeo Limited’s subsidiary Learnt has secured a material contract with Hisense Australia, one of the country’s leading consumer electronics brands. Valued at approximately AUD 222,000, this 12-month agreement represents a significant milestone in Learnt’s expansion within the enterprise learning and engagement sector.
The contract tasks Learnt with delivering an end-to-end corporate learning management system (LMS) tailored for Hisense’s national retail sales network. Beyond the LMS software licensing, the deal includes bespoke content development and the implementation of a novel gamified points-based reward and loyalty program designed to incentivize and engage retail partners and sales staff.
Driving Sales and Engagement Through Innovation
Set to roll out from February 2026, the Hisense Corporate Sales Academy and Loyalty Reward Program aim to become central pillars in the company’s retail training and engagement strategy. The platform will provide structured, role-based upskilling supported by certificates and badges, enhancing product knowledge and accelerating sales conversion rates.
By integrating gamification and behavioural-based education frameworks, Learnt’s solution is designed to boost frontline performance measurably. This approach aligns with broader industry trends emphasizing employee engagement as a driver of sales effectiveness and brand advocacy.
Context Within AdNeo’s Growth Strategy
Since acquiring Learnt in August 2025, AdNeo has focused on consolidating its position in the B2B enterprise learning market. Learnt’s platform now forms a core part of AdNeo’s unified offering, which includes mentoring and training products tailored to corporate clients.
CEO of Learnt, Gerard Manion, described the contract as a “milestone partnership” that elevates AdNeo’s capability to deliver scalable, measurable learning and reward frameworks. The deal with Hisense not only validates Learnt’s technology but also signals potential for further expansion within Australia’s retail sector.
While the contract value is modest in absolute terms, it reflects a strategic foothold in a competitive market segment. The rollout’s success could pave the way for longer-term partnerships and additional enterprise clients seeking innovative digital enablement solutions.
Bottom Line?
This contract marks a pivotal step for AdNeo’s Learnt in scaling enterprise learning solutions, with market watchers keen to see how it translates into sustained growth.
Questions in the middle?
- How will the rollout performance influence future contract renewals or expansions with Hisense?
- What margin profile and profitability can AdNeo expect from this contract and similar deals?
- Could this partnership open doors to other major retail clients seeking gamified learning platforms?
