Gratifii Raises $2.5M, Acquires Mosh Digital and Future Pass Wallet Platform
Gratifii Limited is set to transform its digital marketing and engagement capabilities through the acquisition of New Zealand’s Mosh Digital and the Future Pass digital wallet platform, backed by a $2.5 million capital raise.
- Acquisition of Mosh Digital for NZ$0.8 million in cash and shares
- Future Pass digital wallet licensed via $0.6 million stock deal with deferred fees
- Capital raising of $2.5 million to fund acquisitions and international expansion
- Combined client base exceeds 90 enterprise customers including FC Barcelona and Rakuten
- Plans to scale Auckland team from 4 to 22 employees to support growth
Strategic Acquisitions Expand Digital Footprint
Gratifii Limited (ASX, GTI), a leader in loyalty and engagement technology, announced a significant expansion of its digital capabilities with the planned acquisitions of Mosh Digital, a New Zealand-based digital agency, and the Future Pass digital wallet platform. These moves are designed to deepen Gratifii’s service offerings and broaden its reach across Australia, New Zealand, and beyond.
The acquisition of Mosh Digital, valued at approximately NZ$0.8 million through a combination of cash and shares, brings a creative-led agency with a strong client roster including McDonalds, Lexus, and Airbnb. Mosh’s expertise in digital marketing, social media strategy, and proprietary analytics complements Gratifii’s existing loyalty platform, enhancing the company’s ability to deliver integrated digital marketing solutions.
Future Pass, Unlocking Digital Identity and Wallet Capabilities
In parallel, Gratifii has secured a perpetual worldwide license for the Future Pass digital wallet platform from 50T Holdings, a US$2 billion growth equity fund. This acquisition, transacted through the issuance of $0.6 million in GTI shares plus deferred stock-based fees tied to future contract revenues, adds a cutting-edge authentication and smart wallet technology to Gratifii’s portfolio.
Future Pass enables seamless, passwordless user authentication and unified digital identity management across major platforms such as Facebook, TikTok, and Google. This technology not only enhances security and user experience but also opens new avenues for monetisation and personalised engagement within loyalty and rewards programs.
Capital Raising Fuels Growth and Global Ambitions
To support these acquisitions and accelerate growth initiatives, Gratifii successfully raised $2.5 million through a placement of 50 million shares at $0.05 each. The funds will be allocated to expanding the Auckland-based team from 4 to 22 employees, scaling infrastructure, and driving international expansion efforts. The company also plans to leverage inherited contracts with global clients such as FC Barcelona and Rakuten, positioning itself for broader market penetration.
CEO Iain Dunstan highlighted the transformative nature of these deals, emphasizing the enhanced competitiveness, scalable revenue streams, and cross-selling opportunities that the combined entities will unlock. With over 20 million accounts and more than 80 enterprise clients already on its platform, Gratifii is poised to capitalise on growing demand for integrated digital engagement solutions.
Looking Ahead, Integration and Execution Risks
While the acquisitions are subject to due diligence and shareholder approval, the strategic rationale is clear. The integration of Mosh’s creative and digital marketing capabilities with Future Pass’s advanced wallet technology creates a compelling end-to-end offering. However, investors should monitor the execution of integration plans and the realisation of anticipated synergies as key indicators of success.
Bottom Line?
Gratifii’s bold acquisitions and capital raise set the stage for accelerated digital growth; but execution will be key to unlocking their full potential.
Questions in the middle?
- How smoothly will Gratifii integrate Mosh Digital and Future Pass into its existing operations?
- What impact will the deferred stock-based fees have on Gratifii’s future earnings and shareholder dilution?
- Can Gratifii leverage its expanded capabilities to secure additional marquee clients beyond FC Barcelona and Rakuten?
