Harvey Norman Grows to 316 Stores Across Eight Countries with $105M Brisbane Flagship
Harvey Norman Holdings detailed its expansive international growth and omni-channel strategy at its 2025 AGM, highlighting new flagship stores and AI-driven retail innovations across eight countries.
- 316 stores across eight countries serving 90 million people
- Major new flagship openings in Australia, New Zealand, Malaysia, Europe, Ireland, and the UK
- AI-enabled technology fully integrated into product offerings since mid-2024
- Significant property investment including $105 million Macgregor Homemaker in Brisbane
- New 200,000 sq ft retail complex underway in Zagreb, opening in 2027
Global Footprint and Growth
Harvey Norman Holdings Limited showcased its robust international presence and growth trajectory at its 2025 Annual General Meeting. With 195 franchised and 121 company-operated stores spanning eight countries, the retailer now reaches a population of approximately 90 million. This milestone underscores a decade-long commitment to expanding its omni-channel retail model, blending home, lifestyle, and technology products across a vast physical and digital footprint.
The company’s flagship stores serve as strategic anchors in key metropolitan areas, exemplified by the recent opening of the Macgregor Homemaker in Queensland. Valued at $105 million and covering 257,000 square feet, this location ranks among the top five most valuable assets in Harvey Norman’s property portfolio, reflecting the company’s ability to secure and develop premium retail real estate in growth corridors.
Regional Highlights and Store Expansion
In New Zealand, Harvey Norman expanded its South Island presence with new stores near Christchurch, increasing accessibility for 73% of the country’s population within 10 kilometers of a store. Meanwhile, Singapore’s Millenia Walk flagship celebrated its 10th anniversary, continuing to attract over 700,000 visitors monthly and earning accolades such as the Singapore Retailers’ Association’s “Electronics & Hardware Retailer of the Year.”
Malaysia saw four new store openings in high-traffic malls, with a fifth slated for December, including a significant footprint expansion at the Mid Valley MegaMall. European operations in Slovenia and Croatia reported increased foot traffic and ongoing flagship renovations, with a major new 200,000 square foot complex under construction in Zagreb, set to open in 2027. This development will house Harvey Norman alongside leased retail space, signaling a strategic investment in Eastern Europe’s growing consumer markets.
Technology and Omni-Channel Strategy
Harvey Norman continues to integrate AI-enabled technology into its product offerings, a move initiated in June 2024. This innovation enhances customer choice and staff expertise, positioning the company at the forefront of tech-enabled retail experiences. The omni-channel approach; combining physical stores with online browsing, ordering, and flexible pickup options; remains central to Harvey Norman’s strategy, adapting to evolving consumer behaviors without diminishing the role of large-format retail stores.
In the UK, the West Midlands region is a focal point for expansion, with the Merry Hill flagship outperforming expectations and a second store planned for 2026 in Sutton Coldfield. Northern Ireland’s stores have also evolved with new departments and expanded facilities, leveraging economies of scale across the UK market.
Leadership and Future Outlook
The company’s international success is underpinned by strong regional leadership teams who bring market insight and operational excellence. As Harvey Norman marks a decade of international flagship stores, the company’s strategic investments and technology adoption signal confidence in sustained growth. The upcoming Zagreb complex and continued store rollouts across multiple regions highlight a clear roadmap for future expansion.
Bottom Line?
Harvey Norman’s global expansion and tech-driven retail model set the stage for sustained growth, but investors will watch closely for financial impacts in upcoming reports.
Questions in the middle?
- How will the new Zagreb complex impact Harvey Norman’s European market share and profitability?
- What measurable benefits has AI integration delivered to customer engagement and sales?
- How will ongoing store expansions in the UK and Ireland influence the company’s competitive positioning?